You can also turn your theater experience into a social event by inviting friends through the app - and don’t worry about being the big group in the concession line.
#Atom tickets movie#
Movie fans can now buy movie tickets from Atom through an integrated Snapchat experience, and can scan their Atom digital movie ticket at a theater using their Apple Watch. It’s not just for buying tickets, but also for making the whole process convenient for everyone. What truly sets Atom apart is their full-service experience. Want to get a sense of just how many places you can use Atom Tickets? Just check out all the theaters that work with them, from Atlanta to the Yukon. The Coming Soon tab keeps you up to date on all the upcoming movie releases, and the Theaters Near You tab helps you narrow down your search so you know what’s playing nearby. The company’s end game is to help movie lovers discover films and buy tickets wherever and however they want. Mulan (before it was released as a PVOD).Based in Santa Monica, Atom Tickets has built a reputation for implementing innovative marketing techniques that help studios, exhibitors, and brands maximize revenue opportunities. Most Popular Movies Added To Watch List: 1. This information can help us drive meaningful content and engagement around those movies. With this sweepstakes, we were able to educate movie fans on a useful product feature, and we were able to learn about what movies our customers are most excited about. For context, we averaged 22K Watch List adds per month prior to the sweepstakes, making for an increase of 733%. In 30 days we received over 188K Watch List adds from over 26K unique Atom customers, which also equated to 188K opt ins for mobile push notifications for when tickets go on sale. The results for this campaign exceeded our expectations. Across social platforms, Atom engaged with fans by asking which movies were going on their Watch Lists.ĭespite the challenges of uncertainty around when movies would be coming back, Atom leaned into its unique product feature and creativity to drive the excitement around upcoming movie titles, which was good for the industry. The launch email was also accompanied by a fun editorial feature on Atom Insider, the brand’s content platform, that detailed which movies were on the Atom Staff’s Watch List.
#Atom tickets plus#
The artwork included instructional graphics and simple directions plus suggested upcoming movies to build a Watch List. To market the sweepstakes, Atom used its dedicated email and weekly newsletter to customers along with the company’s social channels across Facebook, Twitter and Instagram. The goals of the campaign were to keep our fans engaged, gather hyper-targeted movie preference data and build our email list so we could communicate with moviegoers about the titles that interested them the most, both during and post-pandemic restrictions.
#Atom tickets free#
During the “Win Your Watch List” sweepstakes, anytime a fan added a movie, they were automatically entered for a chance to win free tickets to see the films on their Watch List (10 winners would get up to 10 free movie tickets each). With the Watch List feature, movie fans can add upcoming movies to their personal Watch List which is saved to their profile and be automatically notified when tickets for that particular movie become available. One of the ways Atom did this was by encouraging customers to use the Watch List feature.īy late April 2020, Atom designed the “Win Your Watch List” campaign with the objectives of educating Atom's audience on its “Add to Watch List” product feature and rewarding them for doing so. During this challenging time, the startup movie ticketing app pivoted from promoting the purchase of movie tickets to focusing on keeping their audience engaged with other kinds of movie content like news, editorial articles and movie trailers. Without theaters able to screen movies, studios delayed their content to later in the year. In March of 2020, the spread of COVID-19 forced the closure of many businesses, including movie theaters.
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